Data Scouts was founded in 2015 to address the capability and skills shortage of Marketing Automation, CRM & lifecycle marketing professionals in the Asia Pacific Region.
Digital transformation has rapidly been put on the agenda for the vast majority of corporates in the region, however, until Data Scouts there was no proven vendor agnostic methodology to assist teams to maximise the investment made in digital transformation.
With the addition of the Recruitment side of the business, Data Scouts is now a full service capability builder and provider with aspirations to transform an industry.
Data Scouts forms part of the Association for Data-driven Marketing & Advertising (ADMA)’s new IQ education courses and brings best-in-market tactical skills training to Australian marketers.
Data Scouts also works together with the Australian Marketing Institute (AMI) to help people up skill themselves in digital transformation.
The gap in appropriately skilled marketers is an issue that affects the whole industry and we are delighted to be working with ADMA & AMI in providing our new curriculum to their members.
Data Scouts is a Marketing Automation & CRM domain specialist in trainingand recruitment, transforming an entire industry through inspiring a communityof like-minded talent, driven to deliver phenomenal customer experiences.
Welcome to Data Scouts, the #1 industry benchmark in training & certification in customer experience for the Marketing Automation & Customer Relationship Management (CRM) industry. Data Scouts is a proven vendor technology agnostic Marketing Automation & CRM digital transformation methodology, designed to teach you the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle Marketing Automation & CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer journey. You will learn how to map out the current state of your organisation's marketing strategy, marketing technology landscape, marketing operations and your lifecycle marketing campaigns. You will learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across all stages of the customer lifecycle.
Creating the next generation of leaders in Marketing Automation & CRM.
Boosting the skillset of today’s Marketing Automation & CRM professionals.
Empowering today’s Marketing Automation & CRM professionals with best practices.
Empowering marketers to create phenomenal content.
Providing marketers with a framework to measure and quantify the impact of campaigns.
Equipping marketers with the skills to leverage ‘Machine Learning’ to apply it to the customer lifecycle.
Preparing today’s company directors for change management in digital transformation.
Helping today’s marketers drive digital transformation within their organisations.
Upon completion of the course, participants receive our complete toolkit. This includes the following:
Marketing automation & CRM maturity self-assessment tool for your organisation.
Revenue cycle funnel assessment tool for marketing & sales teams.
Playbook with 50+ acquisition, on-boarding, engagement, retention and lapsed campaign ideas.
Marketing automation software vendor selection assessment tool.
Executive presentation template to deliver your customer experience strategy.
Latest statistics, trends & insights from 4,000 digital marketers.
Our recruitment practice areas are focused on helping to connect Administrators, Developers, Business Analysts, Campaign Analysts, Data Analysts, Campaign Managers, Digital Transformation and Customer Experience Consultants, Project Managers, Architects and Senior Managers with the right companies. Whether a short term contract or a permanent employee, we know the talent to hire and know the companies to join in Australia, New Zealand and Singapore. We focus on using our personal approach to help match not only an individual's skill profiles to a role, but also their own personal needs and aspirations. Resulting in you as a candidate getting an amazing role that you are happy with, and you as a client hiring someone who is going to stay for the long term.