Training and Recruitment in Customer Experience for the Marketing Automation & CRM Industry.
On behalf of the team at Data Scouts, I am very excited to welcome you to Data Scouts Directions™ the #1 industry benchmark in training & certification for marketing automation & customer relationship management (CRM) transformation!
Data Scouts Directions™ is a proven vendor agnostic marketing automation & CRM transformation consulting methodology designed to teach you how to map out the current state of your organisations marketing strategy, marketing technology landscape, marketing team operations and their lifecycle marketing campaigns.
You will learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.
Data Scouts Directions™ forms part of the Association for Data-driven Marketing & Advertising (ADMA)’s new IQ education courses and bring best-in-market tactical skills training to Australian marketers. The gap in appropriately skilled marketers is an issue that affects the whole industry and we are delighted to be working with ADMA in providing our new curriculum to their members.Will Scully-Power
Next Courses in Sydney & Melbourne! Book Now! +612 8015 6662
Lifecycle marketing automation and CRM is critical to driving profitable revenue growth.
In the Data Scouts Directions™ 2 day training course, you will learn the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle marketing automation and CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer lifecycle.
You will also learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.
All participants will graduate as certified lifecycle marketing automation & CRM consultants, endorsed by Data Scouts, the #1 leader in Marketing Automation & CRM training!
DOWNLOAD Course Outline here: Data Scouts Course Outline
DSD101: Marketing Automation & CRM – this module will teach participants the fundamentals of marketing automation and introduce the core concepts of lifecycle and CRM marketing.
DSD102: Strategy Consulting – this module will teach participants the core skills required to be a marketing automation and CRM focused strategy consultant.
DSD103: DSD Methodology and Delivery – this module will teach participants the DSD methodology and will show them how to deliver a DSD workshop. A mock workshop will be delivered in-class.
DSD104: DSD Recommendations – this module will teach participants how to develop and present a series of recommendations for DSD workshops based on current industry best practices and technologies.
This course has been specifically designed for:
- Marketers who want to learn how to drive transformational marketing within their organisation
- Marketers who want to learn a consulting framework for developing a ‘customer first’ strategy
- Marketers who want to learn how to develop a omni-channel customer experience vision
If you are in any of the following roles, then this course is for you:
- Head of Customer Experience
- Head of Customer Insights
- Head of Marketing
- Head of Omni-Channel
- Head of Experience Design
- Chief Customer Officer
- Head of CRM
- Head of Marketing Automation
- Head of Digital
- Digital Marketing Manager
- Email Marketing Manager
- Social Media Manager
- Campaign Planning Manager
- Acquisition Marketing Manager
- Retention Marketing Manager
Phone: +61 400 828 866
SYDNEY: 2 Day Courses
Wednesday 13th April 2016 – 9:00am – 5:00pm
Thursday 14th April 2016 – 9:00am – 5:00pm
Monday 18th July 2016 – 9:00am – 5:00pm
Tuesday 19th July 2016 – 9:00am – 5:00pm
Monday 17th October 2016 – 9:00am – 5:00pm
Tuesday 18th October 2016 – 9:00am – 5:00pm
Location: Level 5, 50 York Street, Sydney NSW 2000
MELBOURNE: 2 Day Courses
Thursday 21st April 2016 – 9:00am – 5:00pm
Friday 22nd April 2016 – 9:00am – 5:00pm
Monday 25th July 2016 – 9:00am – 5:00pm
Tuesday 26th July 2016 – 9:00am – 5:00pm
Monday 24th October 2016- 9:00am – 5:00pm
Tuesday 25th October 2016 – 9:00am – 5:00pm
Location: 480 Collins Street, Melbourne VIC 3000
Data Scouts Directions™ – 2 Day Skills Training Course – Request for Approval
Hi <First Name>,
I’m writing to ask for approval to attend the Data Scouts Directions™ two-day course being held on the XXX 2016 in XXXX.
Lifecycle marketing automation and CRM is critical to driving profitable revenue growth at XXXXX.
Data Scouts Directions™ is a proven marketing automation and CRM transformation consulting methodology which has been specifically designed to teach me how to map out the current state of our organisation’s marketing strategy, marketing technology landscape, marketing team operations and our lifecycle marketing campaigns.
This course is supported by the Association for Data-driven Marketing & Advertising (ADMA) and will teach me the core principles of how to transform our prospect and customer marketing campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.
I believe that attending Data Scouts Directions™ would especially help me on these projects:
– [add project or initiative]
– [add project or initiative]
– [add project or initiative]
Here is an approximate breakdown of conference costs:
- Transportation: $ xxx
- Hotel: (2 nights at $350/day) (if applicable)
- Meals: (2 days at $60/day)
- Registration Fee: (AUD$3,000) ex. GST
Total: $ x,xxx
As there are only 10 exclusive places in the XXXXX training course, I would like to register as soon as possible.
I’ll be sure to submit a post-course report that will include an executive summary, major takeaways, tips, and a set of recommendations to maximise the return on our investment.
I can also share all relevant information obtained with other staff and stakeholders within the company.
Thank you for considering this request. I look forward to your reply and approval.
Call +612 8015 6662 to secure your spot!
- 2016 Courses Pre-Booked! – Don’t Miss Out & Register Today! 95%
“Education is not the learning of facts, but the training of the mind to think.”
– Albert Einstein
Course Booking Enquiry? Call Now! +612 8015 6662
“Great vision without great people is irrelevant.”
– Jim Collins, Good to Great
Project ManagersSpecialists in Agile & Waterfall project management methodologies.
Lifecycle Marketing ConsultantsSpecialists in acquisition, on-boarding, engagement & retention campaign strategy.
Technical & Solution ArchitectsSpecialists in SOAP API, REST API, AMPscript API, .NET, JAVA, PHP, Ruby & Python.
Web DesignersSpecialists in HTML, CSS & Responsive Web Design.
Campaign AnalystsSpecialists in data, reporting, insights & analysis.
“Great companies don’t hire skilled people and motivate them, they hire motivated people and inspire them.”
– Simon Sinek, Start with Why