Data Scouts provides skills training and capability development.
Data Scouts was founded in 2014 to transform an entire industry of emerging and current senior executive leaders through inspiring a community of like-minded talent, driven to deliver phenomenal customer and employee experiences through digital transformation.
The team at Data Scouts build custom content and deliver industry best practices and case studies in training workshops for organisations in Retail, Automotive, Travel, Education, Financial Services, Insurance and more.
In addition, Data Scouts provides digital transformation training courses for members of the Australian Institute of Management and the Association of Data-Driven Marketing & Advertising.
Data Scouts courses provide you with:
Flexible training delivery options (online and classroom)
Industry best practices developed by Marketing Automation, CRM and Lifecycle Marketing practitioners
A proven framework for delivering a 'customer centric' strategy and aligning it to your company corporate and marketing objectives
The opportunity to learn from and network with industry leaders and like-minded professionals
Current vs. Future State gap analysis across Strategy, Journeys, Operations, Technology
Training Topics include:
- Marketing Automation
- Business Process Automation
- Data Quality & Enrichment
- Data Manipulation & Integration
- Data Segmentation
- Customer Relationship Management
- Lead & Opportunity Management
- Sales & Revenue Funnel Management
- Customer Service Management
- Campaign Management
- Customer Journey Mapping
- Customer Lifetime Value
- Lifecycle Marketing
- Lead Generation
- Lead Scoring
- Lead Nurturing
- Lead Recycling
- Lead Conversion Optimisation
- A/B Testing & Control Groups
- Machine Learning Models
- Artificial Intelligence
- Reporting & Predictive Analytics
- Natural Language Generation
"The course coupled practical advice with real-life examples of customer marketing campaigns in an engaging format. I left with a plan ready to start implementing the next day".
Sacha Hughes - Marketing Services Manager
"This was one of the best courses I've attended. Real examples, great interactions and an amazing tool kit to leave with. I'd recommend this to anyone looking at digital transformation in their organisation. This course provided clear best practice tools, examples and advice".
Kate Moulton – Marketing Coordinator